OCAD University Student Analytics Dashboard

Centralized, real-time insight across enrolment, funding, and equity to support faster decisions for students and staff.

Role
UX researcher, dashboard designer
Timeline
Sept 2023 – June 2025
Tools
Power BI, SQL, DAX, Microsoft Fabric
Focus
Data viz, system design, research
Challenge

53 fragmented legacy student data reports across SAP and Slate were slowing decision‑making and duplicating effort.

Goal

Create a centralized, usable analytics platform that turns data into action for university staff.

Research and discovery

Interviews and inquiries

Conducted 15+ interviews and contextual inquiries with admin staff across departments to understand needs and constraints.

Workflow mapping

Mapped reporting flows to surface redundancies and friction points that blocked timely insight.

Integration gaps

Identified gaps in data usability, refresh cadence, and cross‑system integration.

Design strategy

Three modular dashboards

Enrolment, Funding, and Equity to match mental models and ownership.

Composite models

Blended SQL datasets from multiple sources in Power BI for consistency and scale.

Accessible and clear

Focused layouts, readable typography, and AODA considerations with responsive filtering.

Overview dashboard

Implementation

Fabric rollout

Deployed dashboards across departments through Microsoft Fabric.

Data visibility

Added views for demographics such as immigration status, gender, and religion.

Modernization

Helped move the organisation to a modern analytics stack replacing static reports.

Impact

Adoption
Leadership and planning teams use it regularly
Decisions
Faster, data‑informed actions on funding and services
Recognition
Acknowledged by the university president

Reflection and next steps

Contextual inquiry in an institutional environment was essential to align the product with real workflows and governance.

Next, add predictive analytics for enrolment and retention, and offer self‑serve customization so teams can tailor views without rebuilding reports.