Naprico inc. Website Design and Build
A clear and fast site for the Naprico venture design studio. Easy to update, simple to read, and easy to contact | www.naprico.com
Project overview
Naprico needed a website that explained who they are, what they do, and how to reach them. They also wanted a stable base that could grow without a full rebuild.
- Simple pages that tell a clear story
- Fast load times on all devices
- Accessible components and readable type
- Reliable contact form that sends to email
Understanding the objective
The team relied on a slide deck for one on one meetings. They wanted a site that could reach new clients, support outreach, and present a credible face to the market.
- Clear brand message on the first screen
- Services that are easy to skim
- A founder section that adds trust
- A contact form that works every time
Starting the design
I began in Figma. We refined the content together and set a flow that supports conversion. Hero and call to action first, then about, services, proof, and contact.
Client logos build trust. They show real work and reduce doubt for first time visitors.
Early wireframes
Quick hand sketches to confirm flow and priorities before any polish.
Digital mockups
A focus on clear hierarchy and calm reading. The structure came first.
Refining the design
We shifted to a dark blue base with white and red accents. It felt confident and distinct. Motion made the site feel alive but did not get in the way.
- A founder section that adds a personal touch
- A real contact form with checks and a simple captcha
- Service cards that expand for detail
- A smooth client logo carousel for social proof
Development and build
Fast, reliable, and friendly to search engines. It made it easy to keep content clear and crawlable.
Quick to build and easy to keep consistent. It matched the Figma layouts with little friction.
Light motion for a site that feels alive. Sections fade in, cards expand, and the client carousel scrolls smoothly.
Smooth deploys and fast delivery across regions. Built in analytics gave simple insight after launch.
A secure way to send messages from the form without exposing email addresses.
A simple full screen menu on phones with smooth scroll to sections.
Outcomes
Google Search Console set up and a clean domain on GoDaddy.
Vercel Analytics in place to watch visits and common exits.
Case studies, simple search engine work, and a small shared component library.
Reflection and next steps
The final website gave Naprico a professional and credible online presence that went far beyond what they had before. Instead of a static slide deck, they now have a living site that introduces their brand, explains their services, highlights their clients and founder, and offers a reliable way to connect. For me, this project reinforced the value of pairing simple structure with details. A dark colour palette, subtle motion, and expandable sections were small choices that made the experience feel engaging.
At the same time, the build stayed light and flexible, which made it easy to deploy and easy for the client to maintain. Looking back, I am proud of how the design thinking process guided the work: starting from problem framing, moving through sketches and feedback, and ending with a site that directly met the client’s goals. It showed me that even a fairly straightforward website can be an opportunity to create something that feels both functional and human. Going forward, I see room to extend this work with deeper analytics, case studies, and SEO improvements, but as a foundation, the site represents a strong step for Naprico and a rewarding project for me as a designer and builder.